People’s Climate March Hub System FAQ

We aren’t just building towards a moment this September. We are building a movement and creating a turning point in the fight against climate change by building stronger connections with each other. The hub system is movement infrastructure that will help us build toward the march, and continue organizing beyond. Below is some information about this system.

Click here once you’re ready to join or start a hub.

The hub sites allow you to coordinate outreach, projects and actions related to the march with whoever you want – whether you share a home city, a skill set, a common identity, or an issue you care about most.   The goal is to connect people interested in working with the same constituency and together bring in more like themselves!  Each page gives you tools to help you communicate and build together – before you come to the march and after.  Hubs are structured into the following categories:

    • Geographic location
    • Issues
    • Identity groups
    • Skills

The goal of the hubs is to create a space for folks interested in organizing in the same constituency to find each other, share what they are doing and possibly work together.  The aim is to have one place for everyone interested in the same constituency to coordinate, but everyone in the hub does not have to do the same thing leading up to the march or at the march itself.  Hubs should be general enough to connect folks who don’t already know each other, but specific enough to connect folks interested in organizing in the same sphere.  (ie: Instead of creating a hub for a specific network of community gardens, it is better to create a hub for food justice.)  We ask that folks avoid branding their hubs with a specific organization or network as this makes them an exclusive space.


The hub system will allow the climate change movement to create a large and powerful network, by creating a visual platform:

    • For folks engaged in the climate change movement to understand all the various communities concerned, and organizing around, this issue.  By doing this, we create greater network awareness which allows us to better work together in the future.
    • On which folks from the various constituencies can interact with each other
    • That can exist beyond the march.


The hub system will strengthen your organizing for the march and beyond. They allow organizers to:

  • Provide a space to announce your contingent’s presence at the march – beyond specific organizational endorsements;
  • Provide organizers with tools to communicate with each other, and bring new folks in, as opposed to relying on one directional communication from staff;
  • Find other folks interested in organizing with the same constituency, and help them find you so that together you can:


We will do our part to drive folks to your hub, but we encourage you to do so as well by doing outreach.  If you are coordinating a regional hub, you can request that we email everyone on the PCM list from your area and encourage them to join the hub.


Our hope is that these hubs remain active organizing teams after the march.  The Google group and facebook page will definitely live on.  We are actively working to figure out how to maintain the connective tissue between them as well.


The hubs are meant to be an unbranded, collaborative platform for individuals and organizations interested in organizing with the same constituency to coordinate organizing teas, outreach efforts and day of presence at the march itself.  We encourage organizations to plug into appropriate hubs, however we ask that organizations encourage bottom up organizing and work in collaboration with other individuals and organizations in the hub.


Additional Information

The hub platform allows teams to and organize toward the march within specific constituencies. Below is information about the hub communication infrastructure, how to create organizing teams and how to do outreach, buzz building and mobilizing events.

Click here once you’re ready to join or start a hub.

Our aim of the hub system is to create channels for different constituencies to speak for themselves, tell their own story and create their own unique voice.

Another aim is to create network awareness, which means understanding who is in the network and how to find them, talk to them and to ask questions.  The Hub system allows us to communicate with each other, as well a the larger network to look for syneriges in our work. Part of our work is to incorporate others goals into our work. We have to understand that all of our struggles are connected.  The climate effects economic issues, housing displacement, health issues and so, so much more.  We hope that the hub system will

Below is an explanation of the various communication tools within the hubs and the best way to use them in order to achieve these goals.  Please use this guide to learn how to use the backend technological aspects of the hub.

    • Listserves are the best channel on which to do important coordination and organizing. On most hubs, anyone can join the listserve by visiting the hub.  Listserves are not a place to have long theoretical discussions.  This can take place on facebook.
    • Meetings/Conference Calls are meant to be clearing houses, a place to get on the same page about all the different work happening, ensure folks are doing what they said they would and and talking through harder decisions.   We are providing the maestro conference call system to Hub Coordinators for free.
      • You can use this call request form to request a call using the Maestro conference system and we will send the facilitators the registration and facilitation links.  We will only post recurring calls on your hub.
      • Until you have a recurring call, we will post the hub orientation call.  We hold hub coordinator and call facilitation trainings every Wednesday at 6pm EST which you can register for here.  If you want someone trained in Maestro to help you on your call, please visit the Call Support hub at or email with the specific time and date of your request.
    • Sign Up for the March through the hub:  We encourage everyone who engages through the hubs to sign up for the People’s Climate March through a hub.  By signing up, folks will recieve the general information about the march and march planning.
    • Event Calendars can be used to share events that you are organizing or attending.
    • Facebook groups are a good place to bounce ideas around, share articles, memes, and have longer discussions that aren’t directly related to the organizing.
    • Point of Contact: The point of contact is important so individuals not engaged in the hub can communicate with you.  Some folks won’t want to join a listserve, but will want to ask a question of a different hub.  To do this, we need someone who will reliably check the inbox.  We suggest making a gmail address for the point of contact (ie: so as not to post individual email addresses. Until you have a point of contact, we will list the email address.
    • Text Loops: We suggest every hub create a text loop and post it to your hub.  A text loop is like a listserve, but over text messages.  This will be a really useful way to find each other once you are in NYC for march activities.
    • The Hub Blog is way to share articles and updates with the public.  You can post periodic updates about your hub activities.
    • March Info: This page will have the general march info listed until we have specific information about where your hub is meeting the day of.


Organizing teams will probably be structured in a range of different ways.  Below are some potential useful roles:

Hub Coordinator: We are emphasizing bottom up organizing, which partly means the Hub Cooridnator should not aim to do all the tasks, rather to encourage everyone to take ownership over the work.  The hub coordinator generally keeps everything happening in the hub connected. The role of the hub coordinator is to:

    • Encourage Bottom up organizing. The aim is to make sure everyone in the hub is engaged and feels ownership over the organizing.
    • Keep the team connected
    • Organize Meetings
    • Understand how the various organizing pieces fit together.
    • Be sure to distribute tasks amongst the group.  Your job is not to do the tasks yourself, but rather to coordinate those who are doing them.
    • Help people feel confident, appreciated, and support them to learn what they need to, to do their work
    • Create space fo learning, reflection and feedback after every event and action
    • Create subcomittees if they make sense.  Subcommittees can have separate calls/meetings and coordinators.
    • Create group conversation by posting to the listserve and facebook if they are quiet
    • Building the group with outreach
      • Think about your own networks, resources, periphery and how to connect them to your organizing work.  Ask yourself – who can we draw on to make what we are doing even better?  Who is here and who is missing?
      • Help your team think about what networks they are connected to

Trainings Liaison: Many different organizations are hosting regular trainings in the lead up to the march.  The trainings Liaison will attend trainings and report back about what she or he learned on the hub calls.  Trainings will be sent to the hub coordinator listserve.  To find out more about trainings, email

Inbox monitor: We would like to have a point of contact on each hub so folks can find each other.  To do this, we need someone who will reliably check the inbox.  We suggest making a gmail address for the point of contact (ie: so as not to post individual email addresses.

Media Point Person:  This person could do the following;

    • Ensure that folks in the hub know about the Communication Resources that can be found here:
    • Develop specific talking points about why your constituency is concerned about climate change
    • Join the Communications Hub to integrate your constituency into the overall comms team
    • Share any memes/articles about your constituency with your hub, and post to the hub blog or facebook page
    • Reach out to specific press related to your constituency that might be willing to do a story (ie: A local Jersey newspaper)
    • Develop spokes people from your constituency
    • Engage in social media to get the conversation about the marh started in your networks

Arts Coordinator:  In order to show that this is the most diverse climate march in history, we hope each hub will visually represent themselves in the march itself.  The arts coordinator will help coordinate that visual representation.  The Arts coordinator doesn’t have to have artistic skills themselves.  We have a whole arts hub of folks that might be able to help.  One of the best ways to connect with an arts supporter is to join one of their weekly calls, listed on their hub.

Bus Captains (for Regional Hubs):  The People’s Climate March is subsidizing busses from all over!  If you are coordinating a regional hub, we hope you will work with a bus captain to coordinate a bus from your region.  You can find out more about how to be a bus captain here.

Other roles:  Everyone in the hub should take on a role and there are so many different potential hub roles.  You might have someone who specifically communicates with other hubs in the network to report back about what other hubs are doing and where the synergies are, someone who reaches out to organizations related to your constituency, Events Coordinator that specifically organizes events for your constituency or many other potential roles.  The list above is just to get you started.


How to be a good facilitator: If we are going to buidl just relationships amongst ourselves, it is important to treat each other with justice and respect.  This is not a process that will happen overnight, but if take care to build it into our culture we will create the building blocks for a stronger movement going forward.  We hope these teams will last beyond the march so it is important to

    • Have clarity about decision making, when it happens and how
    • Create mechanisms for coordination and accountability
    • Identify where there is potential conflict and help participants work through it
    • Create mechanisms to deal with conflict when it does arise.  Conflict can happen, it is part of the building process.  The strength of what we do depends on our processes for dealing with it.
    • Be committed not just to the work, but also to the relationships that are part of the work

Some good processes for meetings are:

    • Use the doodle website to find a time that works for the most number of people.
    • Use an editable google doc to send agendas out ahead of time for feedback and additions.
    • Create accountability by reviewing tasks on the call to identify who has done what they said they were going to do and who hasn’t
    • Send a follow up email with tasks identified, next meeting and any other next steps
    • Many of our meetings will be over conference call.  Use this Call Tip Sheet for suggestions about how to run a good call.


Outreach, Mobilizing and Buzz building events

The most important goal fo the hub is to do outreach for the march, and buzz building activities within your constituencies to spread the word.  There are many ways to do this.

    • Organize Events for your constituency.  For instance the Queers for climate hub hosted a picnic where they talked about climate change, why it is important to them and the march itself.
    • Attend events relevant to your constituency.  For instance the Food Justice Hub might go to Farmers markets to talk to people about climate change and the march.
    • Identify local/constuency based projects that will engage folks on the issue. One of the best outreach tools is to engage folks in solutions based community action and policy change. For instance, Athens, Ohio is working to create solar coops and engaging local folks in the campaign. Once folks are engaged locally, it is easier to talk about the larger movement, the march and its importance. This also encourages action beyond the march itself.
    • Create a sign on letter, and ask local organizations, national organizations and notable individuals to sign on. The letter should be written to speak directly to your constituency, their needs and concerns.
    • Engage Online: Most constituencies have a presence online.  Write articles on your constituencies blogs blogs, send announcements to listserves, post on forums and facebook groups.
    • Create themed campaigns, like the Save the Straights Campaign
    • Use Images: Create Icons, Photo and images that can be replicated and shared on social media or elsewhere.
    • Many more ideas: These are just a few ideas.  Many of you have other great ideas.  We are keeping a running brainstorm on this google doc.  Feel free to check it out and add more ideas!